The Benefits of Social Media
Branding, Community, Customer Service, Website Traffic and SEO. Aside from massive traffic on social media, it’s a perfect platform to build relationships and trust.
You don’t have to be everywhere if you don’t think you can manage all the accounts. Open an account if you plan on being engaging and posting regular, relevant updates. Not all social platforms will work for you, just try them and you will be able to tell what’s working.
One thing to remember is that all of these Social Media sites are just the tools. It is us, the people, who make this tool work. Knowing what works and what doesn’t will benefit your business and save your time! Stuart J. Ellman said it best: “Social Media and Technology are not the agents of change. They are just tools. We the connected people are the agents of change.”
I can get you started with graphics and the fundamentals of social media. I can also help when you need to verify your site with Pinterest and Twitter, embedding social feeds onto your web pages, adding apps to your Facebook page, social sharing on your site, etc.
The Main Social Media Platforms
Facebook: Facebook is largely sharing stories, community and interacting with it’s 1 billion plus user base. Paid ads are highly useful, as well as targeted posting with relevant, useful, helpful content. You’ll need an Individual Page to create a Business Page. Add a Facebook Like Box/Widget to your site or blog.
Pinterest: Create a Pinterest Business Account. Pinterest has more sharing than email and is all about infographics. It’s highly visual in design. Product photos or service inforgraphics can be linked directly to your corresponding sales pages. Pinterest Widget Builder is extremely useful to extend your reach with repins and shares.
Twitter: Use Twitter for your business to share links and interact with users in 140 characters or less. Trends and wittiness. Decide what your reason is for being on Twitter. Have purpose and intent in your tweets. Keep your focus to help define your brand. Know who you’re tweeting to! Here are 15 tips via Buffer to help you with Twitter. It’s simple to embed a Twitter Live Feed to your site or blog.
Google+/YouTube: YouTube is the second largest search engine in the world, (Google being the first, and they are a powerful connection) and reaches more people than cable. YouTube videos come up in searches! You’ll need a Google+ account to create a YouTube account. You can embed Google +1, follow, hangouts, posts etc on your site or blog pages.
LinkedIn: LinkedIn is a huge B2B professional network. Start with an Individual account, then you can create Company pages if you wish. There are many LinkedIn share, follow etc plugins to embed on your site or blog pages.
Instagram: Instagram is a device driven photo and video based app. It’s popularity is based on its simplicity. An enormous audience has agreed. 300 million people use its photo app every month, with 70% of them coming from outside the US. That makes Instagram officially bigger than Twitter!
Tumblr: Tumblr is great if you’re just getting started and have a budget, or want to add more presence to your brand. You really can’t go wrong with this free blogging platform. Tumblr has several themes to choose from and you can post most multimedia and other content. Lots of animated gif’s. “Tumblr is 297 million different blogs, filled with literally whatever.”
Snapchat: Snapchat is the best way to reach a young audience. It’s a ‘photo and video’ messaging app. It launched in 2011. The majority of their users are between 13 and 34 and many are college students. They offer targeting in a way that also promotes the privacy of Snapchatters. Nearly 100 million Snapchatters use the app every day, and they are super engaged.
Edit Photos and Add Text
Pablo to add text to pics – Pablo is a very simple tool to add text to photos. You really can’t get much simpler!
Canva is amazingly simple graphic design software.
Pic Monkey to edit pics (add text, collages, etc) – Photo editing made of win. Make collages for your site and social media! Edit photos, add text, frames, effects, crop and so much more. “Royale membership gets you ads-free editing and a kingly hoard of primo effects, fonts, overlays, and textures.” Choose the monthly plan, at $4.99 a month, or the annual plan, at $33 a year. (That’s just $2.75 per month!)
Apps for your Facebook Page
WOOBOX for apps on your Facebook Page – Engage your Facebook fans with these promotional apps! Contests, polls, social tabs (link Twitter, Pinterest, YouTube, Google+ and more to your Facebook page), deals, coupons… this service is exceptional and necessary for proper social marketing. The free version is plenty!