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Charity Fundraiser

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From November 2011 to April 2017 I was part of a team for an event that became the largest one-day outdoor charity car show in Canada, raising over $170,000 for registered charities. Over 516,000 people came to the Cruise for the Cure on Private Car Collector and Enthusiast Tim Schmidt’s private property. We had over 1,000 show cars in total. I created the website in 2011, which grew so fast that making it mobile became a challenge when the responsive era began.

My work with Tim and his team was much more than web design. I organized all the content and kept track of all the vendors and sponsors for the website. I tracked down potential vendors and sent them their Show Vendor Space Numbers and payment options. I set up all the web forms for Registration. I interacted with the donation beneficiaries to adhere to brand guidelines, along with other details. I tracked down media coverage on the web. Ongoing communication Tim’s secretary and the fundraiser coordinator and Colleen in Public Relations. I helped them promote the shows at events. It became a way of life for just over five years.

This experience has been one I will never forget. I met so many fabulous people, took part in so many special events, car shows and trade shows. We had hundreds of vendors, sponsors, their logos and links, and volunteers. We had special guests over the years and much media attention as a result of our collective efforts to raise awareness.

The final year for Tim’s car shows was 2015. Tim presented the team with ‘Teamwork’ Awards at the end of the final show. I love them all, and had such a great time working together! We had fun and made a difference in so many peoples lives. After five successful events and many changes, Tim is happy with what he has done and is no longer doing shows. I’m grateful for a fabulous experience. My life was enriched as a result of the five (and a bit) year adventure.

Tim’s Team 2015 (L to R) Colin, Phil, Rob, Tim, Helga, Colleen, myself and Lucas

At the Prostate Cancer Canada Wake-up Call Breakfast in 2013 (L to R) Myself, Diane, Sabrina, Bryan, Colin and Ivan
Sabrina, Rocco Rossi (CEO and President of Prostate Cancer Canada) and myself at the Wake-up Call Breakfast.

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